MODERN TRADEMARKS AND THEIR PROBLEMATICAL SPELLING
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MODERN TRADEMARKS AND THEIR PROBLEMATICAL SPELLING
Annotation
PII
S241377150000479-9-1
Publication type
Article
Status
Published
Pages
41-47
Abstract
The article analyzes the discrepancies between practical use of trademarks (their creation, non-deviant spelling) and the rules of the Russian orthography, according to which trademarks are supposed to be codified. If one follows the official References, including those, which claim to follow the contemporary linguistic practices, he/she would not be able to properly establish a large part of the brand names. Even though certain attempts to amend the spelling rules were undertaken at the start of the 21st century, they have failed to unify the orthography in question. This article suggests a way to fully revise the existent section of the Russian orthography concerning trademarks, by drawing on the study of modern nominations.
Keywords
theory and practice of orthography nomination, capital letter, modern nomination
Date of publication
01.01.2018
Number of purchasers
8
Views
815
Readers community rating
0.0 (0 votes)
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References



Additional sources and materials

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7. [Kaverina, V.V. [Orthography of the Names of Brands of Cars in the Modern Russian Letter] Dinamika yazykovyh i kul’turnyh processov v sovremennoj Rossii. Vyp 5. Materialy V Kongressa ROPRYAL [Dynamics of Linguistic and Cultural Processes in Contemporary Russia. Vol. 5. Materials of V Congress of ROPRYAL]. St. Petersburg, 2016.]
8.[Nikolenkova, N.V. [On Spelling the Brand Names: Linguistic and Extra-Linguistic Aspects of the Rules]. Voprosy kul’tury russkoj rechi. Vyp. XI. [Culture of the Russian Speech. Vol. XI. Moscow, 2012.]
9. [Superanskaya, A.V. Obshchaya teoriya imeni sobstvennogo [A General Theory of a Proper Name]. Moscow, Knizhnyj dom “Librokom” Publ., 2009, 368 p.]

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